As a dentist, it can be difficult to find the time to research the best advertising options for a dentists. Here we have put together a summary of the most effective offline marketing strategies as well as internet marketing strategies.
Today, there are many ways to advertise your dentistry business not just offline, but also online on the internet. The internet is growing every day and dentists, therefore, need to make sure they are not being left behind by their competition. This is why it is important to stay on top of the latest marketing strategies and employ experts to run them for you.
Things like Print Media so newspapers and magazines can still prove to be quite good ways to advertise your dentistry, however more and more people are moving to digital news and e-magazines. Print media is also expensive as the popular magazines and newspapers that will actually get you business are the most expensive ones.
There is also TV and radio, however, the same problem emerges. They are very expensive ways to get clients and if done incorrectly, the ROI is not worth it. Then again there is the issue that more and more people are moving from watching television to things like Netflix, which does not have advertisements.
By far, the best way to advertise any dentist is online and this doesn’t apply to just dentists but any business. The internet has grown an enormous amount over the last couple of years to the point where Google alone gets around 5.5 BILLION searches per day. Surely someone out of those 5.5 billion is looking for a dentist? This is where internet marketing comes in.
Every business needs a website and if you do not have one, you better create one quick! Not having a website is suicide for a business as there is nowhere potential customers can go to find out about you. Without a website, you cannot reach customers as effectively and you cannot give them the information they need to decide whether they want to come to your dentistry or not. This is why internet marketing for dentists is so important.
After you have a website, you can do a number of things with it. The two most popular marketing strategies are PPC (Pay Per Click) and SEO (search engine optimisation). How do they differ? Well. PPC is where you pay a search engine like Google to be able to setup an Ad which displays at the top of the search engine results page (SERP) for your chosen keywords. The problem here is that you pay for every click. Even if someone clicks on your ad by accident, you still pay.
SEO, on the other hand, is completely natural and the more efficient strategy. It focuses on the organic (not paid) search results rather than paid ads. You naturally build up your website and move it up the ranks in Google until you achieve the desired position in the SERP for your dentist business. Usually, the aim is to get it to the top 3 listings on page 1. SEO is often frowned upon because it takes months to get your website to this position however, the ROI is more than worth the wait. Plus your website will have enough authority by this time to achieve a high ranking for keywords of higher competitiveness.
YouTube is another great way to market your business. People love to watch videos instead of reading long articles and YouTube allows you to provide videos. Videos also make it easier to connect with the customer as you can show emotion and use tone of voice, images etc. This can be a very good advertising method and the best thing is that it is FREE.