Advertising Options For Dentists

As a dentist, it can be difficult to find the time to research the best advertising options for a dentists. Here we have put together a summary of the most effective offline marketing strategies as well as internet marketing strategies.

Today, there are many ways to advertise your dentistry business not just offline, but also online on the internet. The internet is growing every day and dentists, therefore, need to make sure they are not being left behind by their competition. This is why it is important to stay on top of the latest marketing strategies and employ experts to run them for you.

Dentistry Advertising Techniques
Top advertising methods

Offline:

Things like Print Media so newspapers and magazines can still prove to be quite good ways to advertise your dentistry, however more and more people are moving to digital news and e-magazines. Print media is also expensive as the popular magazines and newspapers that will actually get you business are the most expensive ones.

There is also TV and radio, however, the same problem emerges. They are very expensive ways to get clients and if done incorrectly, the ROI is not worth it. Then again there is the issue that more and more people are moving from watching television to things like Netflix, which does not have advertisements.

By far, the best way to advertise any dentist is online and this doesn’t apply to just dentists but any business. The internet has grown an enormous amount over the last couple of years to the point where Google alone gets around 5.5 BILLION searches per day. Surely someone out of those 5.5 billion is looking for a dentist? This is where internet marketing comes in.

Online:

Every business needs a website and if you do not have one, you better create one quick! Not having a website is suicide for a business as there is nowhere potential customers can go to find out about you. Without a website, you cannot reach customers as effectively and you cannot give them the information they need to decide whether they want to come to your dentistry or not. This is why internet marketing for dentists is so important.

After you have a website, you can do a number of things with it. The two most popular marketing strategies are PPC (Pay Per Click) and SEO (search engine optimisation). How do they differ? Well. PPC is where you pay a search engine like Google to be able to setup an Ad which displays at the top of the search engine results page (SERP) for your chosen keywords. The problem here is that you pay for every click. Even if someone clicks on your ad by accident, you still pay.

SEO, on the other hand, is completely natural and the more efficient strategy. It focuses on the organic (not paid) search results rather than paid ads. You naturally build up your website and move it up the ranks in Google until you achieve the desired position in the SERP for your dentist business. Usually, the aim is to get it to the top 3 listings on page 1. SEO is often frowned upon because it takes months to get your website to this position however, the ROI is more than worth the wait. Plus your website will have enough authority by this time to achieve a high ranking for keywords of higher competitiveness.

YouTube is another great way to market your business. People love to watch videos instead of reading long articles and YouTube allows you to provide videos. Videos also make it easier to connect with the customer as you can show emotion and use tone of voice, images etc. This can be a very good advertising method and the best thing is that it is FREE.

Dentists Need SEO!

If you are in the dentist industry and not utilizing SEO you are missing out!

As a dentist and a business owner, you most probably already have a small client base. However, when it comes to growing your business, the word small is inadequate. You need to expand your client base and reach new potential clients in as many ways as possible. The well-known marketing techniques will get you to a certain point, but if you don’t have millions to spend on banner ads, TV adverts and radio, these techniques are not very effective.

 

This is why a lot of the time, business owners turn to SEO as their primary marketing campaign. Search Engine Optimization is not only affordable, but also extremely effective. All you need as a business owner is a website. The expert SEO agency you choose to hire will do the rest.

 

How will SEO help? Well. Most people now go online to research services such as dentists, hygienists etc. Hardly anyone uses yellow pages or newspapers to look for local dentists these days, we are in the internet age. With the power of SEO, your website will become visible to thousands of searches per month, expanding your client base and causing you to EXPLODE in business. SEO agencies have the power to increase the point at which your website ranks for specific keywords to page 1! Imagine the amount of publicity you will get from being on page 1 on Google for a search term (keyword) like ‘London Dentist’.

 

SEO is time consuming and sometimes difficult to grasp. Unless you want to spend countless hours learning about SEO and all the different Google algorithms, hire an SEO agency in London to perform SEO on your website at a very affordable cost. Now the word affordable means different things for different people and different businesses. SEO is an investment. If done correctly, your revenue will explode and the ROI you will get will be very much worth the small investment.

 

SEO is becoming more and more important especially for local businesses. Search Engine Optimization allows you to rise above your competitors on Google. Meaning your website will appear above your competitors so YOU will get the traffic come to you first. Giving you a great opportunity to gain a client. It also shows credibility and professionalism and I know myself that we as consumers love to see that from a business. Nothing shows credibility more than being ranked on the first page of Google.

 

When it comes to selecting an SEO agency, you must be careful as there are many high profile companies who will get you fast results, which is tempting. However, you will get no quality what so ever. SEO is a long process, depending on the difficulty of the keyword, it usually takes about 7 months. Now you will start making more money and getting more customers a couple of weeks in but don’t forget the end goal. To get to page one and stay there. The 7 months is how long it will take to get you to page one, not how long until you get your ROI (return on investment). You see the companies which charge £300 per month for SEO will get you to page one within a month or so. But trust me when I say, you will NOT stay on page one for long. This is also why you must stay away from any business offering an SEO package. Every website, every customer and every keyword is different. There can’t just be a set price for SEO as each site will take a different amount of time, effort and money to rank. My advice is to pay a real SEO expert £2000 – £6000 (depending on the size of your site, business etc) to do QUALITY SEO for you and actually get you results which will stick.

SEO for Dentist
Dentist SEO in London, United Kingdom